How to boost your year-end sales with intelligent automation

Year-end sales events such as the Buen Fin, with more than 100,000 participating Mexican businesses; Black Friday, with 9.120 million dollars spent by Americans; or Cyber Monday, with 10 billion dollars in sales worldwide, traditionally offer discounts and special promotions on a wide range of products and services. These are excellent key opportunities to increase your sales and achieve business objectives before the end of the year.

Automated technology can make a difference in your year-end strategy by allowing you to prepare your offers in advance, segment your audiences, or expand your service and response capacity in a season of high demand. Discover below the intelligent automation strategies that you can implement in your campaigns.

Marketing automation

Reaching your audiences in a personalized and timely manner is crucial in campaigns such as Buen Fin, Black Friday and Cyber Monday. There will be a great demand, but also a great supply. Inboxes and chats will be practically flooded with promotional messages and only those that stand out will be successful.

How to achieve this? The differentiator here will be using automation tools to optimize your efforts. Use automation applied in marketing to:

• Divide your audience into groups based on their behavior, interests and preferences and create highly personalized content.
• It uses demographic data and user behavior to provide accurate offers and recommendations. This will allow you to send specific messages that resonate with each group, thus increasing the likelihood of opening and converting.
• It is also key to be able to automate promotion channels such as paid media. Establish automated business rules and workflows to intelligently use budgets, channels and efforts.

Customer service automation

Excellent customer service is critical to year-end sales, creating a positive experience that motivates customers to return even after the season has passed. Intelligent customer service automation with chatbots can significantly improve your ability to provide efficient support during these campaigns.

• Immediate Care. Can you imagine all the questions that will enter your chat due to the high demand for these key dates? During year-end sales, customer support must be agile and fast. Chatbots can provide quick answers to frequently asked questions, reducing the workload of your human team and ensuring immediate customer service.
• Problem Solving. Los Chatbots can solve more complex problems, such as a return or product shipment tracking, by using artificial intelligence to understand and address customer inquiries. This improves customer satisfaction and increases the chances that they will buy again.

Contacting Automation

WhatsApp has become an essential tool for maintaining contact with your customers. Automating your communications through this platform can be a valuable asset during year-end sales, as it is one of the channels preferred by users.

• You can use WhatsApp or an automated webchat to send personalized reminders about offers and promotions, cross-sell, upsell or offer alternative products to which interest was expressed. This will keep your customers informed and motivate them to make purchases. The key is to send suggestions that are truly valuable and boost customer loyalty.

• You can also implement WhatsApp as a channel to automatically collect comments and opinions from your customers about their shopping experiences during the holiday season. AI can analyze these comments to identify areas for improvement and adjust your strategy for the coming year.

The recommendations mentioned above contribute to improving the customer experience while encouraging customer retention and loyalty. Building long-term loyalty has a much greater value than experiencing a momentary increase in sales at the end of the year, since it involves transforming occasional customers into regular customers who will actively promote your brand.

The new consumer-led era calls for companies to rethink their year-end strategies. Intelligent automation will not only improve the efficiency of your sales strategies, but it will also enrich the experience of your customers. Get to know the platform All-in-One by inConcert which will allow you to implement these and other strategies to stand out in a competitive market and achieve a successful end to the year.