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Consolidate the potential of CRM with a all-in-one marketing and sales platform offers unique advantages: more leads, more sales and more control, automating processes, building an intelligent and integrated omnichannel pipeline and converting qualified leads into business opportunities.
Integrate CRM with the Contact Center platform not only does it impact the generation of sales opportunities but also on The treatment that each one receives. From documenting every interaction generated by any channel, to detecting when the lead is ready for a direct sales call, allows a more efficient management of all the tasks involved in the process.
The reach of omnichannel
This brings us to the first point, which is the possibility of serve immediately and provide an excellent unified experience to leads who arrive through digital channels, fully monitoring their journey and giving attention through the channels they prefer, from a single platform.
At the same time, it would be costly and counterproductive to have to manage channels separately or handle each lead manually. By omnichanalizing lead generation The closing of sales is increased and acquisition costs are optimized of each customer.
- It provides a integrated experience across all channels and touchpoints, with interactions enriched by artificial intelligence, Bots and Speech Analytics.
- Get notified every time a new lead is generated to provide immediate and personalized attention.
- Contact him by phone, WhatsApp, webchat, email, social networks and keep a Only history of all interactions.
- Control the entire business process, from lead to post-sales, with the possibility of integrate your marketing plan and commercial pipeline on a single platform.
In this note we share you Keys to successfully implementing an omnichannel chatbot and enhance the customer service strategy.
The Power of Automation
Process automation allows a effective and large scale monitoring of the leads, always keeping a optimal customer experience, achieving greater efficiency and obtaining better results at a lower cost. On the other hand, campaigns manage to be more precise and efficient, being able to optimize in real time and getting key indicators.
This type of strategy involves undertaking a wide variety of communications at the same time, sending each user the right message at the right time and moving forward with the sale when they are most ready to buy.
- Perform all attraction actions for lead generation from the same manager.
- Identify What are the best leads and which ones are qualified to move up the funnel.
- Follow each lead for improve your rating of the lead and sales possibilities.
- Automate immediate care at any time and power the closure of SQLs.
- Intelligently distribute leads for a assisted selling through multiple channels.
- Eliminates the risk of overlooking a sales opportunity.
In this note we share you How to generate an automated marketing strategy in the best way.
The accuracy of campaigns
Digital marketing involves various actions and strategies that are generated and carried out on multiple online channels, whether they are search engines, portals, websites, social networks, email, messaging applications and more.
To have a technology that integrates marketing and sales allows us to know the audiences in greater detail, obtain common indicators, streamline our strategies in real time and control the end-to-end process:
- Hypersegment audiences to attract the most qualified leads for each product or service.
- Generate tailor-made proposals to multiply opportunities and the closing ratio.
- Analyze the conversion rate and its relationship between quantity and quality of leads.
- Correct in real time campaigns or ads that aren't working as expected.
- Promote keywords that generate better leads or that lead to more sales.
- Targeting ads to landing pages with the highest conversion rate and close ratio.
- Unify the indicators for all areas.
In this note we share you keys to improving the cost per acquisition in marketing and sales and to make the most of every investment.
