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Sustainability has become an increasingly important issue for companies in recent years, and companies in the CCaaS sector are no exception. As the world becomes more aware of the influence of the social and environmental factors that shape society, companies are expected to take steps to reduce their carbon footprint and have a positive impact on the planet and the people who inhabit it.
According to a study prepared by Gartner, by 2025, 50% of CIOs will have among their objectives to achieve performance metrics linked to the sustainability of their organizations. This indicates that sustainability is no longer just something to brag about, but a new strategic need to pay attention to. In addition, it is one of very high complexity and scope, since different departments within a company must assume different responsibilities with respect to their sustainability commitments: CEOs and investors will pursue far-reaching objectives, such as effective corporate governance and social change; IT and operational leaders must focus on improving the performance of the entire company as facilitators and introducers of new technology-driven solutions that improve the environmental impact of companies.
“By 2025, 50% of corporate systems and information managers will have among their objectives to achieve performance metrics linked to the sustainability of their organizations”
Companies in the CCaaS sector have a great opportunity to improve their sustainability, not only from a technological point of view, but also from their governance and underpinning their commitment to quality training and employment. Strategies developed in the sector should not only consider the environmental, economic and social benefits of ESG (Environmental, Social & Governance) initiatives, but must also proactively seek areas for improvement to meet the new criteria of digital business leadership.
Investments in sustainable technology need not simply be a new task for the compliance department, they must also be an opportunity to create greater operational resilience, greater financial performance and a space for innovation focused on exploiting new avenues of growth. Organizations can attract and retain customers by engaging them through sustainable products and services. This new reality can be a key element in strengthening customer trust through excellent CX and attracting new opportunities that are identified with this commitment, since, with all certainty, in the near future CCaaS companies will have to face unprecedented changes in the sector.
How can sustainability affect the work of certain people?
From a technological point of view, these adaptations will surely have an impact on the work of developers. The fragile climate situation that has driven the creation of the 2030 agenda leads us to think that in a short time European plans will be designed to reduce or close data centers that are underused, are inefficient or are located in areas where the supply of “greener” energy is problematic. I&O (Infrastructure and Operations) leaders will find sustainability objectives a perfect tool to promote data center cost optimization, reduce excess energy by implementing sustainability programs, improve energy efficiency and promote the proper use of assets. These changes will require high adaptation and implementation costs, but will be a guarantee for meeting long-term sustainability objectives.
“Companies must face changes that will require high adaptation and implementation costs, but will be a guarantee for meeting long-term sustainability objectives.”
At inConcert, we assume sustainability as one of our main values and we try to contribute to this cause both when developing our operations and at a strategic level. This commitment can be seen in the fact that our solutions are designed to identify and remedy problems arising from inefficient infrastructures and operations, which decrease the energy and material efficiency of infrastructures. The implementation of our solutions makes it easier for our customers to move from on-premises models to cloud models, which offer more space to optimize server management and maintenance. In addition, they allow our clients to measure, audit and improve their performance, directly impacting the quality of their governance and ultimately, improving the experience of their customers and workers.
What are we doing?
We have created a sustainability committee made up of experts from various departments to identify the SDGs (Sustainable Development Goals) in which we can generate a real impact, both by creating our own super-organizational initiatives and by supporting institutions with which we identify. We are currently working to contribute to achieving four of the seventeen objectives: No. 4: quality education, No. 8: decent work and economic growth, No. 13: climate action and No. 16: peace, justice and strong institutions.
We can't doubt that sustainability is already one of the items on the agenda of the world's most important CCaaS companies. Investing in sustainable technology and implementing sustainability programs can position a company as a leader in its industry. Companies can't afford to ignore sustainability if they want to remain relevant and successful in the long term, attract and retain customers. For inConcert, assuming sustainability as one of our main strategies for the near future is bringing us significant economic benefits, in addition to the satisfaction of knowing that we are doing what is in our power to improve the world around us. We trust that our initiatives and enthusiasm will infect both our allies and our competitors, because the ultimate goal is to be able to share with all of them a society and a planet to be proud of.
