Subscribe to the blog and receive recommendations to boost your CX
WhatsApp is one of the most effective tools available to companies to carry out effective and personalized communications. The opening rate of this channel is much higher than that of more traditional means such as email or SMS. It may seem that we are looking at an ideal alternative because of its cost and effectiveness, but it is important to take into account some important factors to understand in depth the possibilities and scope of this platform. Next, we'll show you everything you need to know about the WhatsApp Business Platform and about the possibilities offered by inConcert to improve your company's UX.
Different scales require different tools
The list of benefits that can be obtained from communicating through WhatsApp seems to have no end for companies, which is why the vast majority of them have a management tool dedicated to organizing contacts with customers that occur through this channel. The most common, due to the simplicity of its management and its availability, is WhatsApp Business App . This application allows you to organize contacts, send welcome messages and even automated answers to common questions. However, their capacities are limited: it must be executed from a single terminal, it cannot be extended with external functionalities nor can it be integrated into a CRM. It's about a solution suitable for small businesses with a small number of interactions.
In response to this situation, Meta developed a solution for those companies that needed to scale their contact beyond the limits of this application: WhatsApp Business Platform . This platform is much more complex than the previous one, but it's also much more powerful. This is a Cloud API managed by Meta and which, in essence, expands the possibilities of the WhatsApp Business App and takes them to a higher level: it allows mass communications and customer monitoring, it is optimized to automatically integrate chatbots, officially verify the company's account and the tool is managed from a panel not tied to a single terminal , which allows the concurrence of several agents simultaneously.
WhatsApp Business Solution Providers
So, what are the drawbacks of WhatsApp Business Platform? It might seem like none, but we must take into account a differential factor: very few companies are authorized to connect to this Cloud API . This is because it is the Meta itself that defines which companies have access, and this is only granted after a study that guarantees the fulfillment of certain objectives and guarantees. This process can be unfeasible for many brands because of its cost and complexity. But this circumstance does not have to deprive these companies of the advantages of WhatsApp Business Platform, since there are some companies that have the recognition and support of Meta to catalyze the connection between this API and those brands that do not have direct access to the platform. It's about the WhatsApp Business Solution Providers .
WhatsApp Business Solution Providers (or BSPs) are an international community of independent business solution providers with experience in the WhatsApp Business platform capable of helping companies communicate with their customers through WhatsApp. InConcert is part of this community of Business Solution Providers. This recognition is a verification of our technical knowledge by Meta and a way of certifying our ability to promote the growth of the companies we serve. Meta thus highlights the work we have been carrying out for more than 20 years, keeping us at the forefront of market trends and constituting us as a reference for improving the user experience.
Not all BSPs are the same
All BSPs share some common characteristics, essentially those related to the functionality of the WhatsApp Business Platform. The most important thing when selecting a BSP from the multiple options available is to understand what advantages they offer beyond those guaranteed by WhatsApp Business Platform natively. Not all BSPs provide added value beyond mediating between the platform and the companies interested in accessing it.
In the case of InConcert , we stand out from other Business Solution Providers by the extensive ability to integrate the use of WhatsApp into various processes and tools and for making the most of the potential of this platform when developing omnichannel strategies tailored to each client. We don't just help you to Raise your company number to the rank of official and to distribute all the messages you need in the most efficient and effective way regardless of the scale from your contact base, let's go one step further:
Inconcert offers control, monitoring and integration tools that are unmatched by other BSPs in the market. We have developed multiple functionalities and exclusive automations on all the products in our portfolio for make the most of the possibilities of WhatsApp Business Platform. These are not restricted only to the scope of contact, they are also related to Marketing processes natively integrated into our CRM, with the application of AI-enriched conversational bots , with our solution of linguistic analysis and a long etcetera. Our commitment is to offer a value proposition capable not only of responding to the needs of our customers, but of exceeding their expectations.
Discover the advantages offered by InConcert compared to other WhatsApp Business Solution Providers and start exploiting the full potential of your WhatsApp channel.
