Convertia reduces customer acquisition cost by 24%

Convertia's challenge was to generate sales for its customers with the lowest possible cost per acquisition, maximizing investment in digital marketing. This challenge is linked to its innovative business model, where it assumes all the investment risks and the costs of the process, and only charges its customers for completed sales.

Optimizing every step of the process was the key to ensuring the profitability of their operations and delivering satisfactory results to their customers.

Convertia required a platform that integrates digital marketing actions with the closing of sales in the contact center, delivering an excellent customer experience throughout the journey.

Then he found Inconcert's Inconnect and Infunnel solutions, which allowed him control from end to end and minute by minute each indicator of the lead generation and sales closing process for each customer. Thus, it achieved maximum return on investment in digital media and optimized campaigns and content in real time, based on the data.

In addition, Inconcert technology enabled the integration of digital media with the attention of the sales team in the contact center. Hot leads receive immediate attention through their preferred channels, increasing the chances of closing.

Finally, thanks to the automation of tasks and processes As allowed by Inconcert, Convertia managed to efficiently work on every large scale sales opportunity, optimizing human resources.

Inconcert provided us with a platform that supports our acquisition methodology, and that allowed us to gain efficiency throughout the process. We can guarantee good results for our clients and assume investment risks because we have the technology and experience of Inconcert to back us up. - Paolo Boni, CEO of Convertia