Omnichannel, supervision, and quality in the contact center
Sies Salud, a medical organization specialized in comprehensive care for patients with chronic diseases, has experienced remarkable growth in recent years. Not only has it expanded its range of services, but it has also extended its operations beyond Colombia, entering the Ecuadorian market.
This business evolution brought new challenges to its customer experience strategy. Although patient support was already offered through phone, email, and WhatsApp, the lack of integration between channels created inefficiencies and duplicated efforts, making it difficult to deliver a consistent, high-quality service.
The situation became even more complex in the context of a remote contact center: managing disparate systems at a distance was not only inefficient but also difficult to coordinate and supervise. Sies Salud needed a centralized, easy-to-implement, and user-friendly technological solution to support day-to-day operations and accompany its growth.
Project Objectives
Sies Salud set the following goals for its customer experience strategy:
- Integrate all communication channels into a unified omnichannel platform to improve the patient experience. In addition to voice calls, digital channels like social media and live chat needed to be included in a single ecosystem.
- Ensure the software integrates with their health information system (Gomedisys), eliminating data silos that slowed down operations and enabling a consistent and up-to-date data flow.
- Optimize patient care with tools designed to increase productivity.
- Enable real-time monitoring of remote teams using unified contact center data.
A New Cloud-Based Omnichannel Contact Center
By implementing Inconcert’s Inconnect platform, Sies Salud launched its own omnichannel contact center, integrating multiple communication channels into a single platform.
The project focused on three key areas:
1. Omnichannel Integration
The Inconnect platform enabled Sies Salud to centralize the management of all communication channels, including voice calls, WhatsApp, email, live chat, and social media. This integration has delivered a seamless and exceptional patient experience, reflected in a significant drop in complaints and inquiries.
2. Integration with Sies Salud’s electronic health record system
Inconnect was fully integrated with Gomedisys, Sies Salud’s electronic health record (EHR) system. This API-based integration allows agents to access relevant patient data in real time, ensuring personalized service based on updated and accurate information.
“Working with Inconcert has been key to the evolution of our services. Their ongoing support and the ease of integration with our internal systems have helped us improve productivity and deliver faster, more effective care to our patients.”
Alejandra María Cruz Leguizamón
Operations Technology Manager, Sies Salud
3. Quality management system
Sies Salud implemented a monitoring system to improve patient care quality. With Inconnect, supervisors can track key metrics, such as service level and response time, across all channels, including phone and WhatsApp. This solution enables more accurate oversight, helping identify improvement opportunities and ensuring compliance with service standards.
At Sies Salud, we're always looking for ways to enhance our services. We're currently exploring Inconcert’s AI agent solutions to see how we can integrate them into our operations and further improve the quality of our patient care.
Thanks to unified channel management and team optimization, Sies Salud achieved significant improvements in patient service, including:
- Reduced wait times and abandoned interactions in the contact center: process optimization enabled the company to scale without increasing staff.
- Improved KPIs like service level, attention rate, and case categorization, through real-time monitoring and reporting capabilities.
- Drastic reduction in appointment confirmation errors due to seamless message interoperability.
- Workforce control and gap reduction: supervisors can now closely monitor agent availability and activity, minimizing idle time and absences.
- Advanced satisfaction survey analysis, enabling measurement of the patient experience across all communication channels.
“Implementing Inconcert’s omnichannel solution has been crucial in optimizing our patient service. We’ve achieved efficient remote team management, significantly improved information availability, and elevated our service quality. Integration with our core system, Gomedisys, has enabled seamless interoperability, resulting in faster, more effective processes.”
Alejandra María Cruz Leguizamón
operations technology manager, Sies Salud